If you’re looking for helpful advice on how to sell your products online, you’ve come to the right place. Continue reading to find out:
- How to make your products stand out.
- The best online selling platforms.
- How to use your own website to sell your goods.
Top tips for selling your products online
The cost of running traditional bricks and mortar businesses is rising. As a result, more small businesses and sole traders like yourself are turning to the internet to sell their goods. Regardless of what you’re selling, you’ll want to make your products attractive to buyers by:
- Making sure the item is in the best possible condition.
The better the state of the product, the more money you can make. If you sell used goods, be honest about their condition. You risk having your items returned and getting a bad reputation if you don’t mention any flaws your items may have.
- Taking quality pictures of your items.
People want to see a clear picture of what they’re buying. A poorly taken photograph can take the shine off of what is a great product. If you want your products to stand out, it’s worth investing in professional product photography for your goods.
- Using clear headlines and descriptions.
If you use an online marketplace like eBay, your listing will appear with others. You’ll want to use the headline and description boxes to provide as much information as possible. Include extra details such as postage costs that buyers need to make a decision.
Use Amazon to sell your products
As its famous logo shows, Amazon sells everything from A to Z. As a world-renowned platform; Amazon instantly gives your products a stamp of approval. Amazon offers two main selling plans:
- Individual Selling Plans.
- Professional Selling Plans.
Professional Selling Plans start at £25 per month while Individual Selling Plans are free of charge. Although cheaper, Individual Selling Plans come with a £0.75p fee for each product sold through the Amazon website.
However, If you’re new to selling on Amazon, one of the best options is to use the Fulfillment by Amazon (FBA) feature. Depending on your products, FBA could end up costing more to run than other Amazon plans, but it takes a lot of the heavy lifting off your shoulders.
With an FBA account, Amazon will receive your goods and process every aspect of the sale whenever you have buyers. In return, you’ll pay a monthly storage fee starting at £0.39p per cubic foot and a fulfilment fee.
The fee is calculated based on the dimension and weight of the goods. It also factors in the channel the item gets sold on, i.e. amazon.co.uk or an Amazon-affiliate website.
Another advantage of using Amazon is its advanced search technology. When users search for certain goods, other relative products appear as suggestions. For example, if you sell knitted scarves, they will be recommended to users who search for items like winter coats.
Sell your goods on eBay
With nearly 30 years of experience as an online marketplace, eBay is one of the world’s most trusted websites. eBay is an excellent place for individuals with low to no investment to start making profits and an online presence. All you need is a laptop or smartphone and a reliable internet connection. From the comfort of your sofa, you can attract customers from all over the world.
Although eBay is the original auction-based website, you also have the option of setting ‘buy it now’ prices and sending and receiving offers from interested buyers.
One downside of eBay is that it hosts so many different sellers. As a result, it can be hard to stand out if you’re selling generic products. Using competitive platforms like this is why providing as much information as possible is vital. eBay also takes a 10% transaction fee of your sale, i.e. a significant slice of your profits.
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Advertise your products on Google Shopping
Signing up with Google Shopping lets you put your products and website in front of millions of people. Powered by the most popular search engine in the world, your Google Shopping adverts appear at the top of their search results pages when users search for goods matching your product’s keywords.
The main benefits of Google Shopping are its high click-through rates, i.e. users are more likely to click on the ads than the search results below it. Google Shopping is visually appealing and provides key insights to data so you can analyse your product’s performance.
However, using Google Shopping means you’ll pay-per-click (PPC). PPC means that each time someone clicks on your Google Shopping ad, you pay a small charge starting at around £0.50p. While PPC gets your products in front of more eyes, you still have to pay for clicks even when they don’t result in a sale.
Sell your products on your website
Selling items on your own platform puts everything in one place. From the messaging to the design, having your own online presence lets you put your company’s best foot forward.
Azimo Business customer Magdalena Krzak is a shining example of selling products online via her website. Originally from Poland, Magdalena uses her website to sell custom children’s toys and furniture imported from her place of birth.
If you’re looking for cost-effective options, website-hosting platforms like Hostinger and HostPapa immediately spring to mind. These providers are cheap to use, and you can keep costs down further by hiring an overseas freelancer to design and develop your website.
And if you need to collect payments, you can easily add a PayPal button or shopping cart to your website. While using your website might not have the pull of an online marketplace, you do avoid paying fees associated with platforms like Etsy and Shopify.
Sell your products on Etsy
From pottery to greeting cards, Etsy is the ideal platform for selling vintage, custom or hand-made products.
The benefit of Etsy is that it’s tailored towards a creative audience, meaning you’re more likely to attract serious buyers. The downside is the range of fees Etsy charges. These charges include a £0.15p listing fee, a 5% transaction fee and a 4% + £0.20p payment processing fee.
When you start selling on Etsy, you can create a personalised shop with a logo, a banner and a description of your brand. You can also add social media buttons to your shop, letting customers discover more about you and your company.
Etsy allows you to sell items to order and charge more for them. There’s also the opportunity to create vouchers to promote customer loyalty or one-off sales.
Use Shopify to help sell your goods
If you want to combine the style of your own website with online marketplace functionality, then use Shopify to sell your goods online. Shopify is an all-inclusive software built to create online stores.
It’s a one-stop shop offering everything that you need to sell your goods, including hosting, coding, order management and design. Shopify is great for entrepreneurs who want to focus more on the selling part, rather than the technical aspects of an online store. For a range of business needs, there are three Shopify plans available:
- A Basic Shopify plan at around £23 per month.
- A Shopify plan at about £60 per month.
- An Advanced Shopify plan at around £225 per month.
If you’re a small or new business, the Basic Shopify plan is one of the best options on the market. For about £23 per month, benefit from features such as an online shop, integrated marketing platforms and 24/7 multi-channel support.
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