#BetterThanThat: kicking out hate crime and bringing Britain back together

Azimo’s campaign hashtag has inspired the launch of a powerful government-backed anti-hate crime initiative.

As a London-based tech company with staff and customers from around the globe, we need Britain to be as multicultural, open-minded and welcoming as possible. That’s why we weren’t willing to stand by and say nothing when migrants were being maligned in the run-up to the Brexit vote earlier this year. So we created the #BetterThanThat campaign – to dispel some of the misleading myths about migration.

Backed by a hard-hitting short film and an in-depth report into the truth behind some of the tabloid headlines, our campaign has had a major impact – the film alone has been viewed more than 50,000 times.

And now we’re proud to announce that the #BetterThanThat message has been adopted by a new government-backed campaign to tackle the disturbing increase in hate crime since Britain voted to leave the EU in June.

Official figures released by the UK Home Office show that there was a 41% rise in crimes motivated by race or religion in July 2016, compared to the same month in 2015, and this alarming increase has led to many communities feeling vulnerable and unwelcome.

Launched in Parliament, the new campaign was initiated by the Polish Cultural Institute and has the backing of cross-party MPs, sporting legends such as Carl Froch MBE and Jermaine Defoe, and more than 20 NGOs and community groups dedicated to tackling racism in all of its forms.

#BetterThanThat will seek to reduce hate crime by raising public awareness and condemnation of it, sending out a clear message to the perpetrators that such actions have no place in Britain today.

Azimo co-founder Marta Krupinska, who attended the launch, said: “I believe it’s important to speak up about things we really care about, and as a resident of this country I truly care about its future. We’re so proud to see our #BetterThanThat hashtag being used to back this impressive new campaign. Please show your support by retweeting and together we can kick hate crime into touch. Because let’s face it, we’re all better than that.”